One example is our ICA Handla online shopping app. With ICA Handla the customer can among other things search for recipes, plan the shopping, view personalised offers and accounts as well as find all our ICA stores.
Through the app, ICA Sweden started testing a self-scanning option using mobile phones. The service includes a function that links self-scanning to the customer’s shopping list which the customer either creates in the app or at ICA.se. The shopping list is sorted according to the customer’s route through the store.
ICA Handla and ICA’s other apps are very popular and have been downloaded approximately 2,5 million times.
Digital innovation hub ICAx
The digital innovation hubb ICAx started in 2017. ICAx will work with its own digital development as well as strategic partnerships and potentially also with acquisitions. The goal is speed up the development of digital services, making every day a little easier for the customers and strengthening ICA Gruppen’s digital ecosystem.
The ambition is that ICAx will deliver 3-6 new projects per year. The first services will be launched in 2018.