The Stammis loyalty programme plays an important role in efforts to offer personal solutions while strengthening loyalty. Access to data-driven customer insights from the loyalty programme provides valuable information on preferences and behaviours – thereby enabling the right offering to be made in the right channel at the right price. Alongside ICA, the programme also covers Apotek Hjärtat, ICA Bank and ICA Insurance, and at the end of 2024 had more than 5 million members in total.